How it all began:
I have been working on this product line since 2019 and making products since 2014 and I am SUPER EXCITED to share it with all of you! The inspiration came from my DIY hair product recipes and the trust people had in me to help them care for their hair. This Black-Owned business took NO shortcuts to create this line. There are no investors, just me, myself, and I, and it was built from the bottom up, through hard work and discipline. Every single product formulation and packaging has been CUSTOM created from scratch- designed and created using my knowledge and artistic talents. These are my DIY product recipes, enhanced for stability and distribution.
I chose the name Taylored because I wanted to be unique, I wanted to include my name, and most importantly I wanted to represent something tailored to kinks, curls, and coils. And from there Taylored was created.
I chose brown as the main color because this brand is built on providing people of color with kinks, curls, and coils with plant-based products. The brown color embodies the people of color we tailor to. Plus brown is also the natural color of the earth (dirt) which represents our natural, plant-based formulations.
Taylored Natural Haircare was created to provide ingredient-conscious naturals with pure and simple, premium quality products that nourish and moisturize kinks, curls, and coils. We value quality, excellence, and community so every product is formulated with a blend of nutrient-rich ingredients of African and Amazonian origin, selected with your unique stands in mind.
I hope you enjoy what we have to offer!
From Taylor Johnson, CEO